A visual identity for a startup helping people access unsold food. I created a simple, approachable brand system that connects its sustainability mission with the practical materials needed to introduce the business.

Working directly with the founders, I designed the logo and applied the identity to their pitch deck, business cards, flyers and event roll-ups. The work gave the team a consistent set of materials for early conversations with customers and partners.
The circular logo uses leaf-inspired forms, green tones and clean typography. Its restrained design makes it adaptable across a presentation slide, a printed card or a larger event display.
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