Grow

I was responsible for the design and development of the Grow website, shaping its visual language, user experience, and overall interface. My goal was to create a clean, professional platform that reflected the project’s mission while remaining intuitive and user-friendly. From wireframes to final visual elements, I ensured the site was responsive, accessible, and visually aligned with the Grow identity. I worked closely with the program team to translate core messaging into a compelling digital experience.

In cases where branding elements had not yet been defined, I proposed scalable visual foundations—including color schemes, typography, and iconography—based on Grow's brand principles. I drew from the platform’s brand guidelines, ensuring consistency with the core identity.

To ensure brand consistency, I implemented core visual identity components, including:

• Logo Usage: Incorporated the GROW circular emblem and wordmark, respecting clear-space rules and background adaptability, ensuring maximum clarity across all devices and formats.
• Color Palette: Applied Grow’s official color codes:
  • Deep Blue #034ea2 (innovation and clarity)
  • Vibrant Green #6bb745 (sustainability and nature)
  • Rich Dark Green #002d24
  • Standard Black #000000 and White #ffffff for contrast and accessibility
• Typography: Used Dosis for titles and the logotype, complemented by Titillium for body content and general interface text, staying true to the brand’s monoline rounded and contemporary visual tone.