SAM Design was a small, student-led printing and design studio founded in Tunis in 2014–2015 by a group of friends passionate about creativity and entrepreneurship. Located near our university, the initiative was born out of a desire to sharpen our design skills in real-world contexts while earning income from local projects.
As both a designer and printer at SAM Design, I played a key role in shaping the visual output of the studio. I worked on a wide range of creative projects, from digital layout to final print production, handling everything from restaurant branding to apparel graphics. My responsibilities included client communication, concept development, design execution, and overseeing the print process — giving me valuable experience across both creative and technical aspects of the workflow.
During my time at SAM Design, I worked on:
This experience was foundational in developing my design versatility and hands-on production skills, while also teaching me how to work closely with clients and manage creative projects in a fast-paced, resourceful environment.
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