SFT-EDIH

The SFT-EDIH website is the digital gateway for Europe’s Smart Farms, Foods & Trade Digital Innovation Hub. It introduces farmers, agri-SMEs, and public agencies to advanced technologies like AI, IoT, data science, blockchain, photonics, robotics, VR/AR, and cybersecurity. The goal is to guide these groups toward training, solution testing, and funding opportunities. The site reflects SFT-EDIH’s mission as a non-profit, market-neutral platform that accelerates digital transformation across the entire food supply chain.

I began by mapping out a clear site structure, organizing sections around services, technology focus areas, “test before you invest” options, funding opportunities, and contact details. Using Photoshop, I designed hero banners and custom icons that combine technology and agriculture visuals. Illustrator helped create simple infographics that explain service workflows clearly.

Once the design was approved, I developed the site using Wix, taking advantage of its responsive templates and dynamic collections to deliver a smooth and mobile-friendly user experience. Accessibility was a priority, so I made sure all elements worked well with screen readers and created clear calls-to-action for each service.

After launch, I integrated tools like Google Analytics, PageSpeed Insights, and Search Console to track user behavior and site performance. Based on this data, I continuously refined the website by improving load times, updating SEO keywords, and reorganizing content to help SFT-EDIH better serve Europe’s agri-innovation community.

Tools Used:
Design: Adobe Photoshop, Adobe Illustrator
Development: Wix
Analytics and SEO: Google Analytics, PageSpeed Insights, Moz