i-Danha Food Lab

The i-Danha Food Lab Annual Event 2024 website was designed to highlight three days of innovation in sustainable food systems. Hosted by BGI, Food4Sustainability, and the Municipality of Idanha-a-Nova, the event brings together startups, researchers, farmers, and policy makers. The site needed to reflect this collaborative spirit while providing clear information about sessions, speakers, venue details, and ticketing. It captures the unique mix of hands-on workshops, local gastronomy, and cutting-edge research showcases.

I started by planning the site structure in Photoshop to make sure visitors could quickly find what they needed in just a few clicks. Using Illustrator, I created custom icons and banners that combine the rural charm of Idanha-a-Nova with the event’s forward-thinking vibe.

After the visuals were approved, I built the site in Wix, using dynamic pages to manage speaker profiles and the program schedule. I added smooth anchor-link navigation, optimized the layout for mobile devices, and integrated a ticket-purchase form that connects directly to the event organizers’ system.

Following the launch, I set up Google Analytics, Search Console, and PageSpeed Insights to track user engagement, referral sources, and site performance. This data helped me fine-tune load speeds, adjust SEO keywords, and update content, ensuring the website effectively supports ticket sales and provides attendees with everything they need.

Tools Used:
Design: Adobe Photoshop, Adobe Illustrator
Development: Wix
Analytics and SEO: Google Analytics, Google Search Console, PageSpeed Insights, Moz