"Everything you see in this movie was created by AI. Welcome to the future of filmmaking." That’s not a tagline from a dystopian sci-fi flick. It’s the real opening line from What’s Next?, the world’s first entirely AI-generated feature film. No cameras. No actors. No crew. Just algorithms, prompts, and an audacious leap into the unknown.
Premiered at a sold-out screening in Berlin in July 2025, What’s Next? sparked immediate headlines and some existential industry panic. While critics split on the film’s artistic merit, no one could ignore its technical feat. Every frame, every voice, every movement was conjured by machines.
Meanwhile, in Sweden, another AI-powered cinematic experiment made waves: Watch the Skies, a sci-fi drama about alien abductions, isn’t fully AI-made, but it uses a controversial technique called vubbing (voice + dubbing). Instead of using subtitles or traditional dubs, the film uses AI to alter actors' lip movements and voices, making them appear to speak fluent English without ever opening their mouths in that language.
Let that sink in: actors now perform in one language and seamlessly appear to speak another.
According to the European Film Market, What’s Next? was made for under $600,000, a fraction of what most independent films cost. By contrast, the average Hollywood indie runs $5 to $10 million. The savings come not just from replacing actors, but from eliminating sets, lights, and even most of post-production.
As for Watch the Skies, its AI dubbing system, developed by a Swedish startup, reduced the localization cost per market by 70%. “This is not just a technical marvel; it’s a distribution game-changer,” said director Elin Norström in a panel discussion at the Gothenburg Film Festival.
Not everyone’s applauding.
"You’re erasing the soul of acting," said Oscar-winning actor Mahershala Ali in a recent interview. "Acting is about nuance, about being in the moment with another human being. AI can't replicate that."
Actors' unions across Europe and North America are already drafting policies to regulate AI use in film. The Screen Actors Guild (SAG-AFTRA) released a statement in June 2025 warning that AI-generated performances could lead to "widespread devaluation of the acting profession."
In contrast, some filmmakers see AI as a new brush on the creative canvas. “We’re not replacing directors,” said What’s Next? producer Lena Schmitz. “We’re giving them a bigger palette. Think of it like the transition from film to digital. People resisted. Now it’s the norm.”
Here’s the paradox: AI films are both exhilarating and unnerving. On one hand, they open the door for storytellers who could never afford to shoot a feature film. On the other, they challenge the very foundation of human creativity. Who gets credit when a film is made by a machine? Who owns the rights? What happens to actors, makeup artists, sound designers, and set decorators?
Studios are watching closely. Streaming platforms have already begun experimenting with short-form AI content. And as the technology improves, expect to see more hybrid productions — part human, part machine — hitting your screen soon.
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